KLUB

Visual identity for a café

The brief

KLUB is a café with a signature line: “The Daily Circle”. It needed a complete visual identity, built around the idea of the circle and everyday habits.

My answer

I drew a logo in thick, tight capitals that stays legible even small on a cup. The palette holds three colours: charcoal, sand and caramel. The brand guidelines bring together the logo, colours, typefaces, photography and tone of voice, so every item stays consistent.

Deliverables

Logo and its versions, colour palette, typefaces, complete brand guidelines as a PDF, then applications: cups, business cards and posters.

Behind the identity

The identity in detail.

The first pages of the brand guidelines, then their applications. Download the document to read it in full (in French).

Download the full guidelines PDF · 5.8 MB · in French

KLUB — start of the brand guidelines, page 1

KLUB — start of the brand guidelines, page 2

KLUB — start of the brand guidelines, page 3

01 / KLUB

KLUB coffee cup on a table, next to a slice of chocolate cake — 02 / KLUB

03 / KLUB

Credits — Graphic design: Jérémy Sauterel

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