FFSU

Visual identity proposal

The brief

The French University Sports Federation (FFSU) launched a call for projects for its 2026–2027 visual identity. I answered it following its brief. This is an application proposal, not the official identity adopted by the federation.

My answer

The symbol: two strokes, blue and red, that form a U, alongside the name FFSU in thick italic letters. The brand guidelines set out the brand’s DNA, the logo versions, colours, typeface and rules of use, then show the identity on real items.

Deliverables

Logo and its versions, colour palette, typefaces, brand guidelines as a PDF and applications: stationery, signage, website, clothing and merchandise.

Behind the identity

The identity in detail.

The first pages of the brand guidelines, then their applications. Download the document to read it in full (in French).

Download the full guidelines PDF · 12 MB · in French

FFSU — start of the brand guidelines, page 1

FFSU — start of the brand guidelines, page 2

FFSU — start of the brand guidelines, page 3

01 / FFSU

FFSU fabric label sewn onto a garment — 02 / FFSU

03 / FFSU

FFSU canvas bag on a sports pitch — 04 / FFSU

FFSU glass plaque fixed on a wall — 05 / FFSU

FFSU favicon in a browser tab — 06 / FFSU

07 / FFSU

Credits — Graphic design: Jérémy Sauterel, as part of an application

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